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Our Founder

Guerra Holdings is the umbrella company of multiple subsidiaries. It's portfolio currently spans most major industries including but not limited to; real estate, entertainment, consulting services, retail businesses, patent services, science, technology, and transportation.

Its President and CEO is Francisco Guerra, a successful entrepreneur, business developer, author & serial inventor. Guerra Holdings aims to be the very best at everything to which their name is attached.

A little bit about Francisco,

Cuban immigrant, magician to millionaire inventor, Francisco Guerra's heartwarming personal journey of discovery is proof positive that the increasingly elusive and highly romanticized American Dream is still possible, & still attainable to those who don't have Ivy League educations or large trust funds to subsidize their goals.

Yet there is so much more to this simple story, for at its heart is the heart of Francisco himself. Indeed, great as Francisco's business acumen is, it is superseded by his humanity. He embodies that rare coupling of unerring business wisdom with personal accessibility; with a kindness that is exceptional for so busy and charismatic an individual. As a CEO, fairness is his bottom line.

The story of entrepreneur Francisco Guerra is rich in humanity while elegant in its simplicity. His family immigrated to the U.S. from Cuba when he was 5 years old, and ever since his journey has been characterized by self-transformation and ascendance to the success he now enjoys. His path has quite literally been paved with cobblestones of magic and invention, carrying him from a 14-year stint as a stage magician through world-class inventions that have been embraced from Disneyland to Hollywood. Among the great lessons along the way, Francisco mastered the art of the presentation from the compelling stage persona he created as a magician to the packaging of his inventions. In 2002, Time magazine ranked one of his inventions among the best of the year.

Francisco Guerra has been credited with many patents and inventions. He has invented and secured patents, trademarks, copyrights, and licensing for literally hundreds of inventions. Ranging from a specialty fly trap which was contracted by the U.S. Government to a remote fireworks detonator, he has shown incredible talent at knowing which products will succeed. Knowing when to get those products to the markets and to the individuals who have a specific need for them is another of Guerra's talents. Just a few of his much-publicized inventions include the following:

  • Drink Safe Technology - Drink Safe Technology produces beverage coasters which can detect the presence of any date-rape drug by placing a drop of liquid on its surface. Now widely used by universities, bars, and nightclubs everywhere, Drink Safe Coasters can literally be considered life-saving devices.
  • Evaporative Snow - When trying to come up with the perfect snowfall solution for his magic act, Francisco realized there was nothing adequate on the market to suit his needs. Thus, he set out to create exactly what he needed. Years later, after much research, development, and product testing, Evaporative Snow machines were ready for the industry, and the industry has responded extremely well. Evaporative Snow is now used in major motion pictures and theme parks all across the globe.
  • Faux Snow - After creating Evaporative Snow, Francisco set his sights on creating the perfect artificial snow. After more research, development, and lab testing, Faux Snow made its official debut. By mixing plain water with a specialty powdered formula, Faux Snow produces what looks and feels like real snow in a couple of minutes. It is regularly used by art directors, feature filmmakers, etc. to make their productions more realistic. Get more information at www.fauxsnow.info.
  • Flogos - Francisco later created Flogos, short for "Flying Logos". Flogos are created by the extrusion of a soapy foam mixture, called "Flogo Juice", combined with helium gas through pre-made or custom-made stencils. They can be made in the shape of any word, logo, etc. and up to 36 inches in diameter. Recently, Guerra improved on his own design with the release of Flogos-Lite; a lighter, smaller, and less-expensive version of the same device. Flogos are an incredible marketing tool and have been featured on CNN and countless other news programs and websites for its ingenuity. Cloudvertising with Flogos is the perfect choice for attracting attention! Find out more at www.flogos.net.

Sharing ways to build excitement for new ideas, is in essence, what Francisco is all about. So ask yourself, am I part of the blueprint for the future? For a better tomorrow? What kind of a legacy, ultimately, will that create? Help build a better tomorrow today! take some time to meet this man, I can guarantee, you will find yourself inspired! - To learn more, read his book, or contact us!

Francisco Guerra


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